About #GhanaFest Europe 2025: Live In Amsterdam

#GHANAFEST EUROPE 2025: Live In Holland is a 3-day cultural extravaganza set to take place from October 23 - 25, 2025, at Amare Events (Den Haag), Spuiplein 150, 2511 DG Den Haag, Holland. This event aims to spotlight the rich Ghanaian culture, showcasing its trade, art, music, dance, fashion, cuisine, and traditions on an international stage.

Visitors can immerse themselves in the heart of Ghana through a diverse program of performances, exhibitions, and interactive activities. Renowned Ghanaian artists and musicians will grace the stage with captivating performances, while traditional dance troupes will enchant audiences with their graceful storytelling.

• Trade Exhibition: The Trade Exhibition will provide a platform for businesses and entrepreneurs to showcase their products, services, and innovations to a diverse audience.
• Culinary Delights: Savour the authentic flavours of Ghana through a variety of traditional dishes.
• Artistic Expressions: Explore the vibrant world of Ghanaian art, from sculptures and paintings to exquisite textiles.
• Fashion Showcase: Witness the beauty and creativity of Ghanaian fashion, from traditional attire to contemporary designs.
• Engaging Workshops: Participate in hands-on activities to learn about Ghanaian drumming, dance, and other cultural practices.
• Music Performances: Experience the pulsating energy of Ghanaian music with performances by renowned artistes at GhanaFest 2025

Highlights of the festival include:

Trade and B2B Conference: Explore business opportunities and network with Ghanaian entrepreneurs and businesses.

1. Trade Exhibition: The Trade Exhibition will provide a platform for businesses and entrepreneurs to showcase their products, services, and innovations to a diverse audience.
2. Culinary Delights: Savour the authentic flavours of Ghana through a variety of traditional dishes.
3. Artistic Expressions: Explore the vibrant world of Ghanaian art, from sculptures and paintings to exquisite textiles.
4. Fashion Showcase: Witness the beauty and creativity of Ghanaian fashion, from traditional attire to contemporary designs.
5. Engaging Workshops: Participate in hands-on activities to learn about Ghanaian drumming, dance, and other cultural practices.
6. Music Performances: Experience the pulsating energy of Ghanaian music with performances by top Ghanaian acts.
7. Mesmerizing Entertainment: Witness the electrifying energy of Ghanaian dance performances. Be captivated by the rhythmic pulse of drums and the graceful movements of dancers adorned in colourful attire.
8. Artistic Expressions: Delve into the world of Ghanaian art, exploring intricate sculptures, captivating paintings, and exquisite textiles like the famed kente cloth.
9. Fashion Extravaganza: Immerse yourself in a vibrant display of Ghanaian fashion, from traditional garments to contemporary creations.
10. Engaging Activities: Get hands-on and participate in interactive workshops, learning about Ghanaian drumming, dance, and other cultural practices.

More Than Just a Festival:

#GHANAFEST EUROPE 2025: Live In Holland transcends mere entertainment. It serves as:

• A Bridge Between Cultures: This event fosters understanding and appreciation for Ghanaian traditions amongst the European audience.
• A Celebration of Unity: GHANAFEST brings the Ghanaian diaspora together, strengthening bonds and celebrating their heritage.
• A Platform for Ghana: The festival shines a spotlight on Ghana's diverse culture, promoting the nation as a vibrant tourist destination.

Join the Celebration!

#GHANAFEST EUROPE 2025: Live In Holland welcomes everyone! Whether you're a Ghana enthusiast or simply curious to explore a new culture, this is an event you won't want to miss. Prepare to be captivated by the infectious energy, vibrant colours, and the soul of Ghana brought to life in the heart of Amsterdam.

GHANAFEST EUROPE 2025: B2B CONFERENCE TO BRIDGE BUSINESS OPPORTUNITIES

Leveraging Connections, Empowering Growth

As part of the GhanaFest Europe 2025 event, we are excited to announce that the festival will host a Business-to-Business (B2B) conference that will perfectly complement the festival.

This conference is specifically designed to create an environment for both Ghanaian in the diaspora and European investors and entrepreneurs who are interested in exploring investment opportunities in Ghana's thriving tourism and production sectors.

Scheduled for October 23 - 25, 2025, at Amare Events (Den Haag), Spuiplein 150, 2511 DG Den Haag, Holland, The Events, attendees at the B2B conference, will have the opportunity to gain valuable insights into Ghana's economic landscape, regulatory environment, and investment potential. We will feature expert speakers and industry insiders who will share their knowledge and experiences about doing business in Ghana.

The main focus of the conference will be on highlighting the vast potential for investment in Ghana's tourism sector. With its rich cultural heritage, beautiful landscapes, and growing infrastructure. Ghana has become an increasingly attractive destination for tourists from around the world. The conference will showcase various investment opportunities such as hotels, resorts, eco-tourism ventures, and cultural tourism initiatives.

Additionally, we aim to promote investment in Ghana's production sectors. From agriculture to manufacturing to renewable energy projects, there are numerous untapped opportunities for European investors to partner with local businesses or start their own ventures in these sectors. The conference will facilitate networking sessions where participants can explore potential partnerships or collaborations with Ghanaian companies.

Overall, our B2B conference aims to bridge connections between European investors and entrepreneurs with key stakeholders from Ghana's tourism and production sectors. By fostering collaboration and facilitating meaningful discussions during this event, we hope to contribute towards sustainable economic growth for both countries.

Complementing the vibrant GhanaFest Europe 2025 conference, we're excited to announce a dedicated B2B (Business-to-Business) conference designed to foster connections and empower business growth between European and Ghanaian enterprises. This platform will provide a unique space for collaboration, exploration, and the forging of mutually beneficial partnerships.

GHANAFEST EUROPE 2025 B2B HIGHLIGHTS

• B2B Conference

• B2B Meetings

• Company Visits

• Diaspora Engagements

• Business to Government Meetings

Who Should Attend:

European Businesses: Companies from various sectors in Europe seeking to expand into the Ghanaian market. This includes businesses in:

• Import/Export

• Manufacturing

• Technology

• Agriculture

• Infrastructure Development

• Tourism

• Financial Services

• And many more!

Ghanaian Businesses: Businesses from Ghana looking to connect with European partners for:

• Investment

• Technology Transfer

• Export Opportunities

• Market Expansion

• Strategic Partnerships

• What to Expect:

• Keynote Addresses: Hear from prominent figures in the Ghanaian and European business landscape who will share insights on market trends and investment opportunities.
• Industry-Specific Panels: Focused discussions on specific sectors will provide in-depth analysis and opportunities for targeted networking.
• Pre-Arranged Meetings: A facilitated matchmaking platform will connect businesses based on their interests and goals, maximizing networking efficiency.
• Exhibition Booths: Showcase your company's products and services to a targeted audience of potential partners and investors.
• Networking Events: Informal gatherings throughout the conference will provide opportunities to build relationships and explore potential collaborations.

Benefits of Attending:

• Expand Your Reach: Connect with a diverse range of potential partners and clients from Europe and Ghana.
• Explore New Markets: Gain valuable insights into the Ghanaian business landscape and identify potential market opportunities.
• Forge Strategic Partnerships: Build mutually beneficial partnerships that can accelerate your business growth.
• Stay Ahead of the Curve: Learn about the latest trends and developments in trade relations between Europe and Ghana.

TOURISM PROMOTION AT GHANAFEST EUROPE

GhanaFest Europe 2025 aims to attract investment in Ghana's tourism and hospitality sector. The festival seeks to showcase the rich cultural heritage and diverse tourist attractions of Ghana, encouraging potential investors to explore opportunities in this growing industry. Through various events and activities, GhanaFest Europe 2025 will highlight the country's unique offerings, fostering interest and investment in its vibrant tourism and hospitality sector.

Ghana is experiencing an unprecedented tourism boom, offering immense potential for investors in the hospitality sector. With its rich culture, stunning beaches, and warm hospitality, Ghana is rapidly becoming a top destination for travellers worldwide.

By investing in Ghana, you'll tap into a market of millions of eager visitors and enjoy substantial returns on your investment. The government offers attractive incentives to support hospitality ventures, making it an ideal time to join the growth story.

At GhanaFest Europe 2025, you'll have the opportunity to network with industry leaders, explore investment possibilities, and learn about the latest trends in Ghana's tourism landscape.

INVESTMENT PROMOTION AT GHANAFEST EUROPE

As part of the activities at GhanaFest Europe 2025, a dedicated focus on investment promotion will be featured. The objective is to attract potential European investors to Ghana by showcasing investment opportunities across various sectors and facilitating connections between investors and Ghanaian stakeholders. This will include a specialized Investment Summit featuring government officials, industry experts, and potential investors focusing on specific sectors such as agriculture, technology, and real estate. Additionally, there will be matchmaking opportunities for one-on-one meetings between investors and Ghanaian businesses as well as an investment showcase highlighting projects through informative materials and exhibition spaces for Ghanaian companies.

The main goal of GhanaFest Europe 2025 is to establish a platform to promote investment in Ghana.

This includes:

• Attracting potential European investors to Ghana.

• Presenting investment opportunities across various sectors.

• Facilitating connections between investors and Ghanaian stakeholders.

Specialized Investment Summit

• Host a one-day or half-day investment summit during GhanaFest.

• Invite government officials, industry experts, and potential investors.

• Focus on specific sectors such as tourism, agriculture, technology, and real estate.

Matchmaking for Investors

Establish a platform for individual meetings between investors and Ghanaian businesses.

Arrange pre-scheduled meetings based on investor interests and company profiles.

Showcasing Investments

Produce informative materials (brochures, videos, presentations) highlighting investment opportunities. Provide a space for Ghanaian companies to make presentations to investors.

COCOA BUSINESS SPOTLIGHT AT GHANAFEST EUROPE 2025: A TASTE OF GHANA

GhanaFest Europe 2025 is excited to shine a spotlight on the vibrant Ghanaian cocoa industry with a dedicated Cocoa Business Promotion. This initiative brings together Ghanaian cocoa producers and exporters with leading Dutch cocoa processing and packaging companies to foster collaboration and growth.

By creating a dynamic platform for knowledge sharing and networking, we aim to strengthen the entire cocoa value chain while driving sustainable business development for both Ghana and the Netherlands.

The Cocoa Business Spotlight will offer unparalleled opportunities for industry professionals to connect, explore partnerships, and discover new business horizons.

Key Components:

• Cocoa Business Matchmaking: Facilitate one-on-one meetings between Ghanaian cocoa producers and exporters with Dutch processors and packaging companies.
•  Cocoa Product Showcase: Highlight the diverse range of Ghanaian cocoa products, from beans to finished goods, through interactive displays and tastings.
• Industry Panel Discussions: Convene experts from both countries to discuss industry trends, challenges, and opportunities.
• Sustainability Focus: Emphasize the importance of sustainable cocoa production and consumption practices.
• Culinary Demonstrations: Showcase the versatility of Ghanaian cocoa through live cooking demonstrations by renowned chefs.

Target Audience:

• Ghanaian cocoa farmers, cooperatives, and exporters

• Dutch chocolate manufacturers, confectionery companies, and ingredient suppliers

• International buyers and distributors

• Policymakers and industry associations

Join us at #GHANAFEST EUROPE 2025: Live In Holland to be a part of this exciting opportunity to engage with leaders in the cocoa industry, learn about new trends and developments, and explore potential collaborations that can benefit your business. We look forward to seeing you there!

Horticultural Business Showcase: A Cornerstone of GhanaFest Europe 2025

GhanaFest Europe 2025 is thrilled to host a dedicated Horticultural Business Showcase, a platform designed to connect and empower Ghanaian and Dutch horticultural enterprises. This event will serve as a catalyst for cross-cultural exchange, knowledge sharing, and mutually beneficial partnerships.

Key features of the Horticultural Business Showcase include:

• Networking opportunities: Bringing together industry leaders, entrepreneurs, and investors to foster connections and collaborations.
• Expert panels and workshops: Addressing industry trends, challenges, and best practices.
• Product demonstrations and exhibitions: Showcasing innovative horticultural technologies, products, and services.
• Business matchmaking: Facilitating partnerships between Ghanaian and Dutch companies for potential joint ventures and trade.

By participating in the Horticultural Business Showcase, businesses can:

• Expand their market reach and customer base.
• Access new technologies and expertise.
• Build strong business relationships with international partners.
• Contribute to the growth and development of the horticultural industry in Ghana and the Netherlands.

Target Audience

• Ghanaian horticultural businesses: Small-scale farmers, cooperatives, exporters, and processors.
• Dutch horticultural businesses: Seed and plant breeders, greenhouse technology providers, exporters, and research institutions.
• Investors and financiers: Those interested in agricultural and horticultural investments.
• Government officials and policymakers: From both Ghana and the Netherlands, involved in agricultural development.
• Development organizations: Supporting sustainable agriculture and rural development.

We invite all horticultural businesses to join us at GhanaFest Europe 2025 and be part of this exciting opportunity to shape the future of the industry.

TRADE EXHIBITION AT GHANAFEST EUROPE

GhanaFest Europe 2025 will host a dynamic three-day trade exhibition showcasing the best of Ghana's products and services. Held in a dedicated hall, the event will provide a platform for Ghanaian businesses to connect with a European audience, explore new markets, and foster strategic partnerships.

Exhibitors will have the opportunity to showcase their offerings across a diverse range of sectors including Manufacturing, Technology, Agriculture, Infrastructure development, Tourism, Financial services, Arts and crafts, Import/Export.

Attendees can expect to discover the richness and diversity of Ghana's commercial landscape, from traditional handicrafts to cutting-edge technological innovations. The exhibition will serve as a catalyst for business growth, enabling Ghanaian enterprises to expand their reach and explore new opportunities in the European market.

Whether you are a seasoned importer, exporter, or simply interested in experiencing Ghanaian culture and commerce, the GhanaFest Europe trade exhibition is an event not to be missed.

EXHIBITION

WHY EXHIBIT?

• Reach A Diverse Audience: Connect with thousands of attendees interested in Ghanaian culture, businesses, and products.
• Brand Exposure: Gain valuable brand recognition and create a lasting impression on potential customers.
• Networking Opportunities: Build strong connections with other businesses, organizations, and potential partners.
• Boost Sales: Generate leads and increase sales through direct interaction with a targeted audience.

WHY PARTICIPATE AS A VENDOR?

• Showcase Your Products: Sell your unique Ghanaian products and services to a captive audience eager to discover Ghanaian offerings.
• Test the European Market: Gauge European market interest in your products and identify potential business expansion opportunities.
• Direct Customer Engagement: Interact directly with customers, gather valuable feedback, and personalize your sales approach.
• Increase Brand Awareness: Promote your brand to a wider audience and establish a strong presence in the European market.

WHO SHOULD ATTEND

• Ghanaians residing in the Netherlands

• Europeans interested in Ghanaian culture, art, and traditions

• Families seeking a fun and educational cultural experience

• Food enthusiasts’ eager to explore Ghanaian cuisine

• Business professionals seeking new partnerships and investment opportunities

• Anyone interested in experiencing the rich tapestry of Ghanaian culture

CULTURAL DISPLAY AND DUBAR OF CHIEFS AT GHANAFEST HOLLAND 2025

GhanaFest Europe 2025: Live In Holland is set to feature a prestigious durbar of chiefs from selected communities in Ghana, paying homage to traditional leadership and customs while adding regal touch to the festival.

This special segment will showcase a grand procession of chiefs adorned in their traditional attire, emphasizing the importance of traditional leadership and providing a platform for community leaders to connect with Ghanaians living abroad. The presence of these esteemed chiefs adds authenticity and respectability, enhancing the cultural significance and impact of this multicultural extravaganza.

The durbar offers attendees an up-close experience with Ghanaian traditions and customs, providing an immersive cultural experience that deepens understanding and appreciation for Ghanaian heritage while fostering unity among Ghanaians living abroad. GhanaFest Europe 2025: Live In Holland invites all attendees to partake in this momentous occasion, celebrating culture, tradition, and community through this remarkable display of pride, unity, and respect for Ghana's rich heritage.

In addition to music and dance, the festival will feature a vibrant cultural display promoting different aspects of Ghana's rich heritage such as traditional clothing like Kente and Adinkra fabrics as well as intricate jewellery made from gold and beads. Traditional arts and crafts will also be showcased along with interactive sessions where visitors can learn about traditional dances like Adowa, Kpanlogo, Agbadza among others.

Through this cultural display at GhanaFest Europe 2025: Live In Holland attendees will have a chance to experience first-hand what makes Ghana an enchanting destination filled with vibrant traditions rooted in history while forging connections between Netherlands' population and their West African counterparts.

MUSIC AND DANCE PERFORMANCE

S As part of the festivities for GhanaFest Europe 2025: Live in Holland, attendees will be treated to an electrifying musical performance by some of Ghana's most iconic musicians. The line-up includes chart-topping artistes music acts. 2025: Live in Holland

This highly anticipated musical showcase promises to captivate audiences with a diverse range of talents and genres. From soulful ballads to high-energy afrobeat anthems, the performers are set to bring the vibrant sounds of Ghana to life on stage.